New “Sustainable Style Guide for Everyone” provides comprehensive starting point for more conscious fashion consumption

“The Sustainable Style Guide For Everyone offers us an opportunity to refresh our conversation about sustainable fashion, highlighting that it is not about sacrificing style but instead about enhancing it through deeper meaning. Style is a canvas where we can paint our identities, creativity, passions and values,” explains Black Pearl founder Samata Pattinson.

“We believe that a shortfall in knowledge deprives people of the opportunity to make sustainable decisions— decisions informed by truth. Informed choices and citizen conscientiousness trump everything,” states the Guide.

To provide that knowledge, the Guide considers six questions:

Who is making our clothes and under what circumstances?

• How are they being made?
• Where are they being made?
• What is being used to make them?
• Where do our clothes go when we no longer want or use them?
• What can we—as individuals—do to dress more sustainably?

“Access to resources like the ‘Sustainable Style Guide for Everyone’ is crucial for a clear understanding of sustainable fashion. It opens up opportunities for more people to feel seen and reflected within and outside the industry, fostering a better and more inclusive environment for everyone involved,” comments Andrew Morgan, director of the 2015 documentary “The True Cost”.